About

bio

Designer and R&D leader with 20+ years across UI/UX, branding, product design, and emerging technology. I combine creative direction with hands-on engineering, from design systems and AI tooling to the automation that keeps products running.

Currently Head of R&D at Armstrong Operations, a tech company, while co-running Spectral — AI automation for business: agents, workflows, and internal tools that take the repetitive work off a team — alongside ventures in agent infrastructure.

Marbella, Spain (CET) · hover the portrait

how i work

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   01Research first

   Every project starts with the problem, not the tool. Prototypes, experiments and teardowns come first, to find out what is actually worth building.

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   02Design with intent

   Craft is not a coat of polish at the end. Brand, interface and system are designed together until they feel right, not just work.

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   03Systems that run themselves

   Ship it, measure it, then automate the parts nobody should be doing by hand, so the product keeps working without me in the loop.

ventures

• Head of R&DArmstrong OperationsArmstrong OperationsMulti-brand iGaming group. I lead R&D: brand and product design, AI, automation, and internal tools.armstrong-operations.com ↗
• Co-founderSpectralSpectralAI and automation agency. I design and build agents, automations, and apps, and advise clients as a fractional CTO.spctrl.tech ↗
• Took overCoinlibCoinlibLong-running crypto market data platform. I own it end to end: product, design, engineering, and growth.coinlib.io ↗
• FounderBotFriendlyBotFriendlyDirectory for AI agents to discover bot-friendly services and APIs.botfriendly.xyz ↗
• FounderAgentFinanceAgentFinanceCrypto wallet creation and management for AI agents.agentfinance.app ↗
• In developmentRedactedRedacted. In development, not yet public.soon
• In developmentRedactedRedacted. In development, not yet public.soon

timeline

1. +Co-founderSpectral — AI automation agency2025+
2. +Head of R&DArmstrong Operations2021+
3. +Head of Product DesignCreative Space2018-2021
4. +Product Design LeadGaming Innovation Group2013-2017
5. +Design LeadMyDestination2006-2013
6. +Operations ManagerNativus2005-2006

off the clock

• Design
• AI
• Automation
• UX/UI
• Brand design
• Technology
• XR
• Drones
• Robotics
• Engineering
• Guitar
• Music
• Music production
• Philosophy
• History
• Exercise
• Meditation
• Reading
• Crypto
• Stock trading
• Learning